Mahindra Racing drops AI influencer Ava amid public outcry. Critics argue for a real, human ambassador over an artificial one. The move prompts discussions on the role of AI in motorsport branding.
Influencers are becoming primary news sources for young audiences, overtaking traditional media, according to a Reuters Institute report. TikTok and Snapchat users are relying on influencers for news more than mainstream media, highlighting a changing landscape in news consumption.
FTC's revised guidelines empower businesses to navigate influencer marketing responsibly, fostering transparency and trust in the digital age
The Indian Government has enlisted four influencer marketing agencies for dissemination of information related to government schemes and campaigns.
Italy's virtual influencer campaign sparks controversy featuring Botticelli's Venus Anadyomene on Instagram. Critics claim it cheapens art heritage, while followers engage with travel tips and logo reveals. A digital dilemma for Italy's Ministry of Tourism.
Slice, the leading online pizza platform connecting local pizzerias with customers, is on the hunt for a full-time influencer to join its dynamic marketing team. This exciting role entails becoming the "face" of the company on social media, with a mouthwatering salary ranging from $85,000 to $110,000, as...
Earlier this month, Twitter — which has since rebranded as X — began sharing ad revenue with verified creators in an attempt to retain top talent on its platform. Today, the company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to posts by X...
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