Sri Lanka has officially recorded 7.8 million active users on YouTube, according to an announcement by 3P Media on LinkedIn. This significant milestone underscores the platform's expanding influence and extensive reach within the country, reflecting the growing engagement and popularity of YouTube among Sri Lankan users. The announcement also highlights the increasing importance of digital media in the region, showcasing YouTube as a vital platform for content consumption and advertising.

In their announcement, 3P Media also emphasized the diverse range of advertising options available on YouTube. The platform now offers over nine different video ad formats and full-funnel conversion points. These include lead forms within video ads, shopping ads, and various other formats designed to maximize engagement and conversion for advertisers.

As the official Media Sales Representative for Google in Sri Lanka, 3P Media plays a pivotal role in supporting businesses looking to leverage YouTube's vast audience. One of the key benefits provided by 3P Media is their training sessions and consultations, which are offered completely free of charge. This initiative aims to empower businesses of all sizes to effectively utilize YouTube’s advertising capabilities to drive growth and success.

Key Highlights:

  • 7.8 Million Active Users: The number of active YouTube users in Sri Lanka has reached 7.8 million, showcasing the platform's popularity and widespread usage.
  • Diverse Ad Formats: YouTube offers over nine different video ad formats and various conversion points, including lead forms in video ads and shopping ads.
  • Free Training and Consultation: 3P Media, as Google’s official Media Sales Representative in Sri Lanka, provides free training sessions and consultations to help businesses harness the power of YouTube advertising.

This announcement underscores the significant role YouTube plays in the digital landscape of Sri Lanka, both as a platform for content consumption and as a powerful tool for advertisers. With the support of 3P Media, businesses in Sri Lanka can now access comprehensive resources to optimize their advertising strategies and achieve their marketing goals on YouTube.

For more information and to take advantage of 3P Media’s free training sessions and consultations, businesses are encouraged to contact 3P Media directly through their official channels.