Sri Lanka’s newly crowned Miss Intercontinental Sri Lanka 2025, Hansana Balasuriya, is making waves on the global stage as she represents the country at the 53rd Miss Intercontinental 2026, currently underway in Egypt from 15th to 29th January, with the grand finale scheduled for 29th January 2026.

From the very first rounds of the competition, Hansana has been consistently highlighted by international pageant reviewers, earning praise for her presence, confidence, and performance across key segments. She has already taken part in the swimwear round and closed-door rounds, while the highly anticipated National Costume showcase and the finale are still to come—keeping Sri Lankan fans excited for what could be a major breakthrough moment.

A beauty queen with a fighter’s spirit

What makes Hansana’s journey especially powerful is that she represents more than glamour—she represents strength, discipline, and modern Sri Lankan womanhood.

Beyond the crown, Hansana is known as a kickboxer and combat sports athlete, and she has made history as the only Miss Sri Lanka to be a three-time black belt holder in karate. Her passion for combat sports has also taken her into the ring through KFL — Sri Lanka’s first Karate Fight League, proving she is as fearless in competition as she is in front of the camera.

Her story has quickly become one of the most inspiring narratives surrounding Sri Lanka’s participation in global pageantry—showing that today’s queens can be both elegant and unstoppable.

Championing women in sports and safety in Sri Lanka

Hansana’s influence extends far beyond the pageant stage. She is a strong advocate for women in sports, encouraging young girls to embrace confidence, resilience, and physical strength.

Adding to her achievements, she serves as the youngest Executive Committee Member of the Sri Lanka Aquatic Sports Union, positioning her as a young leader in national sports development.

She also leads a meaningful initiative titled Wave of Safety, a drowning prevention program focused on teaching essential swimming and life-saving skills, in collaboration with national aquatic and lifesaving organizations. In a country where water safety education is crucial, her work stands out as impactful and deeply needed.

“Be a queen beyond the crown”

Hansana’s mission is guided by her personal motto:
“Be a queen beyond the crown, and stay kind even when it’s difficult.”

It’s a message that reflects her journey perfectly, balancing ambition with humility, and strength with grace.

As the final stages of Miss Intercontinental 2026 approach, Sri Lanka is watching closely as Hansana continues to make her mark, not just as a contestant, but as a symbol of modern Sri Lankan excellence.

📍 Miss Intercontinental 2026
🗓️ 15–29 January 2026
🏁 Finale: 29 January 2026
📍 Egypt
🔗 Official Page: @missintercontinentalorg

Colombo, Sri Lanka — December 21, 2025

Danu Innasithamby, a prominent Sri Lankan media personality, author, and cultural advocate, was honoured with the Global Excellence Award for Media Leadership, Cultural Diplomacy & Humanitarian Impact at the Golden Business Excellence Awards 2025, held at Cinnamon Life’s Lumina Hall at City of Dreams in Colombo.

The award recognises Danu’s sustained contribution to purpose-driven media and his ability to use storytelling as a tool for cultural connection and social impact. Organisers cited his influence across television, print, and digital platforms, and his commitment to amplifying voices that matter.

Danu currently serves as Head of Channel at Hi TV, where he plays a key role in shaping contemporary television content, nurturing new voices, and driving programming that resonates with diverse audiences across Sri Lanka. His work has positioned him as one of the country’s most recognisable and influential media figures.

Beyond media, Danu is a Brand Ambassador for World Vision Lanka, actively supporting initiatives focused on child wellbeing, mental health, and community upliftment. Through this role, he has consistently used his public platform to raise awareness, mobilise support, and encourage compassionate action, particularly in underserved regions.

Danu is also the author of Jaffna Boy – Colombo Diva, a memoir that explores themes of identity, reconciliation, resilience, and belonging in post-war Sri Lanka. The book has been widely discussed for its personal yet socially reflective narrative, combining honesty, humour, and cultural insight.

The Global Excellence Award highlights Danu’s ability to bridge media leadership with cultural diplomacy and humanitarian advocacy, recognising storytelling as a means of uniting communities and fostering understanding across generations.

Accepting the honour, Danu said, “Media, to me, has always been about responsibility — the responsibility to tell stories with heart, to represent people with dignity, and to use visibility for meaningful change. This recognition belongs to every story we told with honesty and every community we stood beside.”

The Golden Business Excellence Awards celebrate individuals and organisations demonstrating leadership, excellence, and positive societal impact across industries. Danu’s recognition stands as a testament to the role media can play when guided by empathy, authenticity, and purpose.

With ongoing television projects, humanitarian advocacy through World Vision Lanka, and continued literary engagement, Danu remains committed to shaping narratives that inform, inspire, and unite.

COLOMBO | NOVEMBER 2025
In a first-of-its-kind cross-border creator initiative, the High Commission of India in Sri Lanka hosted a special India–Sri Lanka Creator Meetup aimed at leveraging social media for tourism promotion. The event brought together top Sri Lankan digital creators for an intimate exchange with Indian travel and lifestyle influencer Vaibhav Arora who has over 2 Mn followers on Instagram, spotlighting the role of digital storytelling in shaping the future of regional travel.

Held in Colombo, the session fostered conversation around how creators can collaboratively strengthen India–Sri Lanka tourism linkages, particularly in luxury and experiential travel segments.

Building Tourism Through Creator Collaboration

The discussion emphasized the growing influence of digital creators in driving cultural narratives, travel trends, and destination visibility. The creators shared ideas on content strategy, cross-border campaigns, and future collaborations that can amplify both countries as tourism destinations in the digital age.

The event also delved into upcoming collaboration opportunities, creator-led tourism campaigns, and the importance of showcasing authentic, experience-rich travel content.

Representing Sri Lanka’s Digital Voice

The Sri Lankan creators who took part in the meetup included: Saasha Karunarathne, Indunil Wijekoon, Mithrakumar Sasikumar, Pearlija Jeyarajah, Natasha Peiris and Dinesh Pathum

Together, these voices represented a diverse blend of fashion, travel, food, lifestyle, and cultural storytelling — reflecting the full spectrum of Sri Lanka’s growing creator economy.

The initiative reflects a growing interest in creator diplomacy — using influencer-driven storytelling to strengthen bilateral ties and tourism economies.

In a move that marks a new era for Sri Lankan content creators, Wasthi — the iconic comedy duo led by Anushka and Dulaj — celebrated their 10-year anniversary by premiering their latest YouTube video on the big screen at PVR Cinemas.

With over 2 million subscribers and a decade of laughter under their belt, Wasthi isn’t just a YouTube channel — it's a cultural force. Known for their sharp humor, relatable characters, and viral sketches, the creators behind Wasthi have spent the last ten years shaping the digital comedy landscape in Sri Lanka.

Now, they're taking things to the next level.

A Premiere Like No Other

The new video, described as "Netflix-level quality," was premiered at PVR, giving fans a cinematic first look at what could be Wasthi’s most ambitious project yet. With production quality that rivals streaming giants and storytelling that blends humor with cinematic flair, the event was a first-of-its-kind moment in Sri Lanka’s creator economy.

10 Years of Influence

Launched in 2015, Wasthi has become a household name — not just for entertainment, but as a blueprint for creator success in Sri Lanka. From digital virality to real-world fanbases, their journey reflects the rise of content creation as a powerful industry.

This anniversary premiere was more than just a video drop — it was a celebration of how far creators have come, and a signal of where they’re headed next.

Why This Matters

Wasthi’s big-screen debut reflects a growing trend: creators moving beyond social media and into multi-format storytelling. In an industry where content often lives and dies on phone screens, this event was a reminder that creators are building brands with scale, vision, and impact.

What’s Next?

While the team hasn’t revealed what’s coming next, fans and fellow creators alike are already calling this moment a turning point for digital storytelling in Sri Lanka.

From viral videos to packed movie halls, Wasthi has proved one thing loud and clear: they’re not just YouTubers — they’re storytellers built for any screen.

COLOMBO | NOVEMBER 2025

In a bold move that redefines the intersection of commerce and creator culture, Sri Lankan lifestyle influencer Saasha has achieved a milestone that’s nothing short of historic — becoming the first person in the world to launch a dedicated in-app shopping section on Daraz for 11:11.

Titled “Saasha’s Fashion Picks”, this first-of-its-kind digital storefront lives within the Daraz mobile app — one of South Asia’s largest e-commerce platforms and a part of Alibaba Group. More than a collaboration, it is a landmark innovation that places a creator’s personal style and taste at the heart of an app used by millions.
The page will be visible exclusively during the 11:11 sale period, running from November 3rd to 21st.

“It’s been a dream I’ve had for years,” Saasha tells Starlyst News, reflecting on the scale of what’s unfolded. “I always imagined something like this… but I never thought I’d be the first in the world to do it. I just knew I had a vision.”

A GLOBAL FIRST, POWERED BY VISION

Curated entirely by Saasha, the page features handpicked fashion items aligned with her distinctive aesthetic — a blend of casual elegance, bold femininity, and influencer-forward trends.

But the scale doesn’t stop there. The campaign was launched to coincide with Daraz’s annual 11.11 sale, the platform’s biggest e-commerce moment of the year. It features: 13 original videos across multiple platforms, 4 solo productions by Saasha herself, collaborations with 9 leading influencers, Instagram & Facebook story recommendations and a WhatsApp Broadcast Channel offering real-time fashion updates to her community

It’s a fully-integrated, omni-platform push — and a case study in creator-led brand innovation.

“FIRST IN THE WORLD” — AND OWNING IT

“When Daraz told me this had never been done before — not just in Sri Lanka, but anywhere in the world — I was overwhelmed,” Saasha shares. “To be the first globally… it’s next level. I’m still processing it.”

The campaign is far more than a fashion edit. It’s a statement of evolution — where creators are no longer just endorsing products, but architecting the consumer experience itself.

It also reflects the growing maturity of Sri Lanka’s digital creator economy — with Saasha now firmly positioned as one of its leading forces.

“I’ve been lucky to be ‘the first’ in Sri Lanka a few times,” she says, “but this... this is something else.”

DARAZ’S BET ON CREATORS

The success of Saasha’s Fashion Picks may well chart a new direction for Daraz — and other global e-commerce giants — to co-create with digital personalities, embedding authentic influence directly into the app ecosystem during major shopping periods.

As more consumers turn to creators for inspiration and trust, this campaign shows what’s possible when brands move beyond ads — and build platform-native experiences powered by creators.

THE FUTURE IS PERSONAL

With a combined audience of 723,000 followers across TikTok, Facebook, and Instagram (including 623,000 on TikTok and Facebook and 109,000 on Instagram), Saasha has evolved from a rising creator into a blueprint for modern digital influence.

“This space is for my community. The people who’ve supported me since the beginning,” she says, with sincerity. “They’re the reason Saasha’s Fashion Picks is even possible.”

From Colombo to global commerce headlines — this is more than a campaign.
It’s a moment.

In a move that signals the rise of creator-led marketing in Sri Lanka, Axo Creative — the brainchild of two of the country’s most influential digital personalities — has officially launched its first office, taking a bold step from online buzz to real-world business impact.

At the helm are Rashith Yapa and Manitha “ManiYa” Abeysiriwardana, a duo whose combined online following and creative track record have already made waves across the content and branding landscape. Now, they’re taking things up a notch — with a physical HQ built to fuel creative storytelling, influencer campaigns, and bold brand partnerships.

The Creators Behind the Brand

Rashith kicked off his journey in 2019 as a content creator and musician, even making it to the stage of Derana Dream Star Season 9. Since then, he’s carved a niche in marketing and brand strategy — most notably with the viral brand Bananas by Hamilton Thadii, known for its witty, disruptive campaigns.

Meanwhile, ManiYa has built one of the country’s largest creator platforms with two YouTube channels — one nearing 500K subscribers, and a gaming channel with over 200K followers. A software engineer by degree, he's now deep in the marketing game, armed with CIM qualifications and real-world campaign experience.

A Milestone Moment

Earlier this year, Axo Creative proved its power by co-organising the Munchee Savoury Digi Awurudu 2025 — a festival-style creator event that brought together over 200 influencers, celebrities, and brands in a celebration of digital culture.

With the launch of their office, the Axo founders are making it clear: this is just the beginning.

"We’re not just building an agency. We’re building a new era where creators are the marketers,” they shared in a joint statement.

From TikToks to taglines, from reels to retail — Axo Creative is where influence meets execution.

When it came to Valentine’s Day marketing, one name stood out above the rest—Vindula. This Sri Lankan influencer was the go-to choice for brands looking to make an impact during the most romantic time of the year. From ride-hailing and e-commerce to fashion, florists, and luxury hotels, Vindula partnered with over 10+ major brands, proving once again why he’s a force to be reckoned with in the influencer space.

Some of the biggest brands that entrusted their Valentine’s Day success to Vindula included PickMe, Lassana Flora, The Body Shop, and Hemas, among others. His campaigns collectively reached over a million people, creating massive buzz and engagement for these brands.

What set Vindula apart? His ability to authentically connect with audiences and bring brand stories to life.

Marketers raved about his impact, with one brand manager stating:
"Vindula went beyond our expectations, putting in immense effort to make our campaign a success. He is truly the epitome of influencer marketing."

With such an impressive track record, it’s no surprise that brands are already eyeing Vindula for their next big campaigns. Was Vindula the ‘Cupid’ of Valentine’s Day marketing? Absolutely!

In the fast-evolving world of travel influencers, one name stands out: Stephi. With over 108,000 Instagram followers, she has built a powerful community of adventure-loving women and is redefining female travel through her groundbreaking initiative, Girls Connect.

More than just a travel platform, Girls Connect by Stephi is a movement that empowers women of all ages to step out of their comfort zones and explore the world with confidence. By organizing exclusive, female-only trips, Stephi has created a safe, supportive, and inspiring space for women to experience adventure on their terms.

Participants of Girls Connect rave about the transformative impact of these trips. Carefully curated itineraries, a strong sense of camaraderie, and personal growth opportunities make each journey an unforgettable experience. Many return for more, drawn by the blend of adventure, empowerment, and connection that sets Girls Connect apart.

Beyond travel, the initiative fosters a global network of fearless women eager to support and uplift one another. From breathtaking destinations to life-changing friendships, Girls Connect is proving that adventure is more than just a trip—it’s a way of life.

As Stephi continues to expand this initiative, her vision remains clear: to inspire and empower women worldwide to embrace adventure, build lifelong memories, and explore with confidence.

For those looking to experience travel in a whole new way, Girls Connect by Stephi is setting the standard for what it truly means to travel with purpose.

Sri Lanka’s much-loved comedy YouTube channel, Saanaka Bro, has achieved a remarkable milestone by crossing 100,000 subscribers, earning the prestigious Silver Play Button from YouTube. This achievement is a testament to the channel’s dedication, creativity, and ability to bring laughter to audiences far and wide.

What makes this milestone even more inspiring is the channel’s humble beginnings. Saanaka Bro was launched just two years ago during one of Sri Lanka’s most challenging periods, amidst an economic crisis and daily 14-hour power cuts. Despite the adversities, the creator’s passion for comedy drove him to record a simple video on his mobile phone and upload it to Facebook. That initial spark has since grown into a platform that’s loved by thousands.

In addition to YouTube, Saanaka Bro has built a massive following across other platforms, boasting over 200,000 followers on Facebook and more than 300,000 followers on TikTok. This multichannel presence has cemented the creator’s influence in Sri Lanka’s online entertainment scene.

Known for its relatable and hilarious content, Saanaka Bro has become a household name in Sri Lanka, with fans eagerly awaiting each new video. The creator expressed heartfelt gratitude to the audience, emphasizing that this achievement wouldn’t have been possible without their unwavering support.

“This all started two years ago during Sri Lanka's economic crisis when power cuts lasted up to 14 hours a day. I recorded a comedy video on my phone just for fun and uploaded it to Facebook. A friend commented on the video, saying it was really great and that I should start a YouTube channel—and that’s how it all began,” said the creator in a celebratory post.

The Silver Play Button is awarded by YouTube to creators who surpass 100,000 subscribers, marking a significant milestone in their content creation journey. For Saanaka Bro, it’s not just a recognition of numbers but also a reflection of the joy and laughter they’ve brought to their community.

Fans are eagerly looking forward to what’s next for Saanaka Bro, as the channel continues to create comedic content that resonates with audiences of all ages. This achievement is a shining example of how passion and perseverance can lead to success, even in the face of challenges.

Sushmita has carved out a niche as one of Sri Lanka’s most prolific and impactful content creators, earning her the unofficial title of the country’s "Giveaway Queen." Over the past few months, she has become synonymous with influencer-led giveaways, collaborating with an impressive array of brands from various industries. From clothing and activewear to skincare, restaurants, hotels, and even event management, her versatility as an influencer has made her a go-to partner for businesses looking to increase visibility and connect with audiences.

What sets Sushmita apart is her ability to deliver results, especially for new brands entering the market. Many companies credit her giveaways as a pivotal strategy in building awareness during their initial launch phases. Her audience engagement and ability to generate buzz have consistently helped these brands establish themselves in Sri Lanka’s competitive marketplace.

Her secret? A personal connection with her audience and an authentic approach to promoting products. Sushmita’s followers trust her recommendations, making her giveaways highly effective at not just creating awareness but also fostering brand loyalty. Her collaborations highlight her ability to bridge the gap between businesses and consumers, making her a key figure in Sri Lanka’s influencer marketing scene.

As the demand for influencer-led campaigns continues to grow, Sushmita shows no signs of slowing down. Whether it’s through thoughtful partnerships or her unparalleled consistency, she is redefining what it means to use giveaways as a marketing tool. It’s no wonder that many brands view her as an essential part of their marketing strategy.

Could Sushmita’s model be a blueprint for the future of influencer marketing in Sri Lanka? Only time will tell, but one thing is certain—Sushmita has solidified her reign as the nation’s unstoppable giveaway queen.

Popular Sri Lankan couple Eshangi and Dhanushka, known as ‘Eshi and Hella,’ have reached a remarkable milestone, surpassing 100,000 subscribers on YouTube and earning the prestigious Silver Play Button. The couple took to Instagram to share their achievement, expressing heartfelt gratitude to their audience.

Their YouTube journey, which started 1 year and 8 months ago, has been filled with fun and relatable content, including restaurant hopping, travel adventures, lifestyle snippets, and heartwarming couple moments. With over 25 million views, the duo has captured the hearts of viewers through their playful and charming personalities.

Reflecting on their journey, they shared, "While it wasn’t easy starting a couple's channel, for every tear we shed over hurtful words, we believe we've laughed, learned, and grown." The post resonated with their fans, who have supported them through highs and lows.

Interestingly, this achievement comes after a playful moment in 2021 when Eshi posted a picture of herself holding a Silver Play Button as a prank, using her brother Eshan’s award, a renowned Sri Lankan content creator himself. Now, the dream has truly become a reality as the couple holds their very own Silver Play Button, marking a significant chapter in their content creation journey.

Eshi and Hella continue to inspire their growing audience with fun, love, and laughter, embodying the vibrant spirit of Sri Lanka’s rising YouTube community.

Colombo, Sri Lanka – Starlyst, the innovative professional social network for influencers, has introduced Sri Lanka’s first-ever loyalty program designed exclusively for influencers. The program, launched in partnership with top-tier venues like Virticle by Jetwing and Giovanni's, offers significant discounts to registered influencers, based on their loyalty tier. This groundbreaking initiative aims to enhance the influencer experience by providing access to some of Colombo's most premium dining and social venues, with more brands set to join in the coming months.

Virticle by Jetwing, known for its luxurious rooftop bar and lounge with breathtaking views of Colombo, is part of the renowned Jetwing group. Starlyst influencers will enjoy curated cocktails and gourmet dishes at discounted rates depending on their loyalty status, creating an elevated social experience for influencers.

Giovanni's, Colombo's premier pizzeria famous for its authentic Italian flavors, is also extending exclusive discounts to registered Starlyst influencers. The cozy and inviting atmosphere of Giovanni's makes it a perfect spot for influencers to relax and connect, all while benefiting from special offers through their Starlyst membership.

“We are proud to introduce Sri Lanka’s first loyalty program focused on influencers. This program rewards our registered influencers for their engagement on the platform, and we’re excited to bring even more premium brands on board in the coming months,” said Ruchira Waidyathilaka, Chief Growth Officer of Starlyst. “With Virticle by Jetwing and Giovanni's as our launch partners, we’re providing influencers with exclusive opportunities to enjoy some of Colombo’s top destinations.”

Starlyst’s loyalty program incentivizes influencers to engage with the platform, with rewards increasing based on activity such as pre-registration and social media interaction. Influencers can look forward to enjoying exclusive discounts at more high-end venues as Starlyst continues to expand its partnership network.

With many more brands poised to join the loyalty program, Starlyst users can anticipate an ever-growing array of perks and rewards tailored to enhance their influencer journey.

About Starlyst

Starlyst is a professional social network designed to connect influencers with brands and marketers in the creator economy. With AI-driven profiles and a gamified loyalty program, Starlyst is revolutionizing the way influencers manage their professional presence and collaborations.

About Virticle by Jetwing

Virticle by Jetwing is a high-end rooftop bar and lounge in Colombo, offering stunning views and a luxurious atmosphere. Part of the renowned Jetwing group, Virticle is known for its exceptional service and carefully curated menu.

About Giovanni's

Giovanni's is Colombo’s top pizzeria, known for its authentic Italian flavors and welcoming atmosphere. With a commitment to high-quality ingredients and a passion for culinary excellence, Giovanni's is a favorite among Colombo's dining community.

Sri Lanka's influencer scene is bustling with talent, and one name that stands out is Vindula Kolambage, a dynamic content creator and digital strategist. With over 15 successful paid collaborations under his belt, Vindula is rapidly becoming a household name in the industry. Let’s take a closer look at his journey, accomplishments, and future aspirations.

A Strong Foundation: Personal Background

Vindula is not just your average content creator; he comes with a solid background in digital marketing and agency work. Holding a BA, CIM, and MBA, he has an impressive academic track record. His experience includes crafting strategies for over 25 local brands, giving him an edge in understanding the digital landscape. After honing his skills in the corporate world, Vindula made a bold move into personal branding, and it’s been a game-changer ever since.

Content Niche: The Full-Option Package

Vindula describes himself as a "full-option package," covering everything from fashion and travel to lifestyle content. His diverse range of interests allows him to connect with a wide audience, making his content relatable and engaging. Whether he's showcasing the latest fashion trends or sharing his travel adventures, Vindula brings a unique flair to everything he does.

Collaborating with Top Brands

Over the course of his influencer career, Vindula has had the opportunity to work with a variety of top-tier brands. His portfolio includes collaborations with Dialog, KOKO, Arpico, Helakuru, Christell Luxury Wellness, Elephant House, Janet, Singer Finance, Stripes and Checks, and many of Colombo’s leading hotels. He speaks fondly of all his collaborations, emphasizing that each partnership is special to him. While brand ambassadorships are on the horizon, Vindula has already made a significant impact with his diverse range of collaborations.

Creating Success Stories

For Vindula, every piece of content tells a story. He thrives on the creative process, often starting with just a single line and transforming it into something that exceeds client expectations. His favorite part of the job? Seeing the reactions from clients when they view the final product. “They’re always like, 'Wow, bro, this is lit!'” Vindula shares. These moments of surprise and delight are what make his work so rewarding.

Navigating Future Collaborations

As Vindula continues to build his personal brand, he remains strategic about the opportunities he pursues. He’s cautious about saturating his content with too many similar collaborations, particularly in the beauty and cosmetics space. This careful curation ensures that his partnerships remain authentic and aligned with his brand.

Ambitious Career Goals

At just 25 years old, Vindula has already accomplished more than many do in a lifetime. But he’s not stopping here. His next academic pursuit is a PhD, and professionally, he aims to become a content head at a leading brand. Alongside this, he plans to continue growing as a content creator, making a name for himself both locally and internationally.

Words to Live By

Vindula lives by a powerful personal mantra: “Whatever happens, Vindula, you have to go. You have a rising power. Make your reputation stronger and build your legacy. Everything will come to you as you build your legacy.” This mindset drives him to keep pushing forward, no matter the challenges.

As Vindula continues to rise in the influencer world, his story is a testament to the power of dedication, creativity, and strategic thinking. With his eye on the future and a legacy in the making, Vindula is definitely one to watch in the coming years.

Miami Ad School Sri Lanka, the Colombo home of the globally renowned Miami Ad School headquartered in Miami, Florida, is set to revolutionize the world of digital content creation with the introduction of its new Content Creator Program (CCP). Recognized by the One Club as one of the world’s leading institutions for teaching advertising and design, and having been named the Future Lions School of the Year at Cannes six times, Miami Ad School brings its prestigious reputation to this innovative 10-week live virtual program.

Designed to enhance the careers of aspiring and established content creators, influencers, storytellers, brand managers, digital marketers, communication professionals, and entrepreneurs, the CCP promises a comprehensive and immersive learning experience. Starting on August 13, 2024, the program targets individuals seeking to elevate their skills and impact in the digital space, offering practical insights and strategies from a distinguished global panel of industry leaders.

The esteemed panel of instructors includes:

• Uma Rudd, Executive Creative Director and Co-founder of KVUR Singapore
• Subhendu Mukherjee, Director at The Tenth Floor, Singapore
• Mohenesh Chamith, Vice President at Dentsu Communications
• Vedanarayanan Vedantham, Marketing Director at Microsoft
• Gunjan Pai, Founder of Copylove
• Charitha Waidyaratne, CEO of Shift Solutions
• Sachindra Puthran, Creative Director at Thatzit India
• Seninda Bandara, Founder of Boutique Agency Network

Participants will benefit from real-life case studies, gaining practical knowledge and skills directly applicable to their careers. The program's dynamic curriculum is designed to foster creativity, strategic thinking, and professional growth.

The CCP is competitively priced at LKR 175,000 for local students and USD 750 for international students, making it accessible to a wide range of aspiring professionals. This program represents an excellent opportunity for those looking to advance their careers in the fast-evolving field of digital content creation.

For more information, to enroll in the Content Creator Program, and to access the application and brochure, visit here.

Stay ahead in the digital age with Miami Ad School’s Content Creator Program – where innovation meets education.

Sri Lanka has officially recorded 7.8 million active users on YouTube, according to an announcement by 3P Media on LinkedIn. This significant milestone underscores the platform's expanding influence and extensive reach within the country, reflecting the growing engagement and popularity of YouTube among Sri Lankan users. The announcement also highlights the increasing importance of digital media in the region, showcasing YouTube as a vital platform for content consumption and advertising.

In their announcement, 3P Media also emphasized the diverse range of advertising options available on YouTube. The platform now offers over nine different video ad formats and full-funnel conversion points. These include lead forms within video ads, shopping ads, and various other formats designed to maximize engagement and conversion for advertisers.

As the official Media Sales Representative for Google in Sri Lanka, 3P Media plays a pivotal role in supporting businesses looking to leverage YouTube's vast audience. One of the key benefits provided by 3P Media is their training sessions and consultations, which are offered completely free of charge. This initiative aims to empower businesses of all sizes to effectively utilize YouTube’s advertising capabilities to drive growth and success.

Key Highlights:

• 7.8 Million Active Users: The number of active YouTube users in Sri Lanka has reached 7.8 million, showcasing the platform's popularity and widespread usage.
• Diverse Ad Formats: YouTube offers over nine different video ad formats and various conversion points, including lead forms in video ads and shopping ads.
• Free Training and Consultation: 3P Media, as Google’s official Media Sales Representative in Sri Lanka, provides free training sessions and consultations to help businesses harness the power of YouTube advertising.

This announcement underscores the significant role YouTube plays in the digital landscape of Sri Lanka, both as a platform for content consumption and as a powerful tool for advertisers. With the support of 3P Media, businesses in Sri Lanka can now access comprehensive resources to optimize their advertising strategies and achieve their marketing goals on YouTube.

For more information and to take advantage of 3P Media’s free training sessions and consultations, businesses are encouraged to contact 3P Media directly through their official channels.