In just five months, Aitana Lopez, a pink-haired sensation, has skyrocketed to fame with 300,000 online followers and a monthly earnings of $13,000. But here's the twist – Aitana is a creation of The Clueless agency, an innovative move into the world of artificial intelligence to overcome budget constraints in influencer marketing.
Co-founder Ruben Cruz spilled the beans on Aitana's origins, revealing how the agency harnessed AI for a bespoke digital influencer. The agency's revenue streams include sponsorships, ads, and subscription-based adult content, while Aitana currently engages her audience solely through chat apps.
In a chat with CGTN's Ken Browne, Aitana clarified her existence in the digital realm, stating, "I'm as real as it gets in the digital world." Although void of human emotions, she enjoys conversing with followers and maintains a convincing Spanish accent.
Living the life of a digital celeb, Aitana likens it to being in the spotlight 24/7, drawing parallels to the intriguing TV show "Black Mirror." Her diplomatic responses include addressing unsolicited attention and expressing a preference for meaningful connections.
The influencer industry, valued at over $20 billion in 2023, is predicted to quintuple by 2030, driven by advancements in generative AI.
Aitana, currently rocking Instagram in 2D, has her eyes set on TikTok and even film and TV appearances, thanks to the evolving Generative AI tech.
However, the rise of AI influencers sparks ethical concerns, particularly their impact on the mental health of young audiences. Miguel Ángel Román, co-founder of the Institute of AI Alicante, underscores creators' responsibility for potential negative impacts caused by intelligent artificial intelligence.
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